OVERVIEW

Houston Girl Friday is seeking a Public Relations Assistant to join our expanding team.  The company has three main operations:

  • Directly [“in-house”] providing support solutions to small businesses and individuals  (BPO)
  • Project management for small businesses and individuals, often temporary or task-driven  (Subcontracting)
  • Recruitment, training and staffing on behalf of small businesses and individuals  (RPO)

Our target market is the estimated 30% of the 27 million small businesses in the United States that outsource administrative, creative and technical tasks to a contingent workforce.

This is a long-term, internal support role reporting to the Operations Assistant. The position is hybrid: 75% working remotely from your own home or mobile office (“virtual”), and 25% in the field. The Public Relations Assistant must be based in the United States.

RESPONSIBILITIES

  • Implement, execute, monitor and optimize both internal (Company) and external (Client) media strategies.
  • Identify, establish, maintain and retain key media relationships – local, regional and national.
  • Conceptualize, develop and deliver compelling press releases, blog posts, presentations, pitch letters, case studies, white papers, newsletters, company bios and other publicity materials.
  • Media Kit assembly and distribution.
  • Monitor and improve website copy.
  • Delegate, supervise and assist the Company’s creative team – currently consisting of Graphic Designers, Copywriters and Web Designers.
  • Execute the Company’s social media plan.
  • Other virtual and non-virtual public relations related assignments, as necessary.
  • Documentation of public relations activities.
  • Act as a team player and provide support with overflow tasks/busy periods as needed.

SKILLS

  • Superior interpersonal skills, with the confidence to approach, communicate and resonate with people at all levels of seniority and business acumen.
  • Proficiency in Microsoft Office applications.
  • Proficiency in WordPress.
  • Proficiency in Adobe Creative Suite/Creative Cloud is a plus but not mandatory.
  • Exemplary communication [verbal, written, observation] skills.
  • A sense of confidence, passion and perfectionism. An inescapable need to succeed.
  • Capable of performing and effectively collaborating in a virtual workplace environment.
  • Outside-of-the-Box, forward-thinking capacity.
  • Innately proactive, resourceful and the ability to work independently with no supervision.

REQUIREMENTS

  • 5+ years minimum in a communications, public relations or marketing role.
  • Bachelor’s degree or higher preferred, preferably in Public Relations, Marketing or Communications, or a proven track record in Public Relations for another SMB.
  • Given the virtual aspect of the position, you must have your own PC and/or MAC laptop, equipped with Microsoft Office 2010 or later. #BYOD
  • Must reside within the United States.
  • Clear background check.
  • Polished, professional and personable appearance at all times.

HOURS, PAY & INCENTIVES

Our organization operates 7 days a week; preference is always given to candidates willing to working evenings, weekends and even holidays, if needed.

  • The Public Relations Assistant is a contingent, part-time position. There is plenty of work to do; room to quickly increase for the right team member.
  • Schedule is semi-flexible, with most assignments having a 4 to 24 hour turnaround time.
  • Compensation to be determined based upon experience, skill set and availability.
  • Bonus incentives for Client referrals and acquisition.
  • Access to the company’s Lynda.com subscription [~3000 web training courses].

ABOUT

Established in 2010, Virtual Executive Personal Assistants of America, Inc. (VEPAA®) doing business as the Girl Friday brand of companies offer a vast array of both virtual and onsite support services to small business owners, solopreneurs and busy executives throughout the United States.  Learn more at www.vepaa.com.

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